nornnorn, also known officially as Circularity Co., Ltd. in Thailand and Circularity Pte. Ltd. in Singapore, is at the forefront of introducing a subscription-based model where customers pay for the use of premium recyclable mattresses. This innovative approach not only makes high-quality, durable products more economically feasible for businesses in hospitality and related sectors, as well as individual consumers, but also reduces waste and greenhouse gas emissions by collecting and recycling used mattresses at the end of their subscription period. Through partnerships with research and development organizations like the Asian Institute of Technology in Thailand and the University of Cambridge in the UK, nornnorn is actively driving advancements in recycling technologies, particularly focusing on polyurethane foam commonly used in mattresses.
The company’s financing primarily relies on debt, and it operates on a product-as-a-service model that merges creative financing mechanisms such as green bonds and digital investment tokens with e-commerce and recycling tech. nornnorn promotes resource circularity and enhances resource efficiency. Its future plans involve extending its service to other durable consumer goods like electronics, solar cells, and batteries, aiming to further contribute to sustainable consumption patterns.